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Anita Mahadevan
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Anita Mahadevan
Contact
Contact

In 2016, I co-founded a design firm dedicated to branding, strategy, and projects that celebrate art at their core. Our work has ranged from launching new identities to creating award-worthy packaging and editorial design, with a dream project we concluded recently for The Leela Hyderabad, where the team served as both hotel art curator and branding strategist because "Art helps Brands tell better stories". This endeavour united everything I hold dear: artistry, nuanced brand architecture, and genuine respect for hospitality as a welcoming oasis of the land's storied culture.

When I'm not immersed in brand strategy or editorial work, I dwell on researching South Indian artists and illustrating Indian myths, motifs and iconographies that shape our collective imagination and define our visual culture. My hope is that every collaboration I undertake carries the warmth of a meaningful conversation balanced by a research-informed strategy—an approach that resonates with colleagues, clients, and audiences alike.

Featured Works

Launch Campaign for Radisson Blu Nashik

Launch Campaign for Radisson Blu Nashik

A Poem as Part of the Positioning of Madras House.

Social Media Content Strategy for Klove Studio

Awareness Campaign for Amrita Vishwa Vidyapeetham During Covid 

Brand Refresh Campaign for Namdhari’s

Postcard Series Titled “The Sweet Map of India” Featured Illustrations and Writing on the Lesser-Known Sweets and Savouries from India

Details of Postcard from “The Sweet Map of India” Postcard Collection

Illustration for Packaging Design for Namdhari's

Social Media Content Strategy for Klove Studio

ALL CREATIVE COPYRIGHTS© RESERVED BY DESIGN FOUNDRY® 2016 - 2025

National Campaign for Amrita Vishwa Vidyapeetham

Brand Concept and Strategy for High Tea & Champagne Lounge at the Leela Hyderabad

Calendar Art for Butterfly Celebrating Women Icons

Calendar Art for Butterfly Celebrating Women Icons

Where it all began.

My exploration began as a free-spirited creative dabbling in silk and reverse glass painting, and soon, I started doing conceptual work in the events industry, soaking in every nuance of how experiences are designed. I joined Hanmer MS&L to better understand the cross-section of media and their demographics, managing retail and lifestyle clients such as Marriott and Henkel and was recognised as a top performer in the Southern region. Eager to expand my skill set into marketing, I became part of the pre-opening team at Hyatt's first landmark property in South India, where I served as Marketing Communications Manager. Through integrated campaigns that bridged storytelling with strategy, I helped Hyatt Regency Chennai secure the prestigious International Hotel Awards for Best Marketing Plan (Asia)—an accolade I was honoured to accept on the team's behalf in Kuala Lumpur. The hotel submission went on to win the International Hotel Awards for Best Marketing Plan (World).

Along the way, I discovered a deep love for the arts—especially the fusion of design, literature, and culture. I joined a publishing house and launched Arts Illustrated, a national magazine focusing on contemporary art, design, and literature (with a keen focus on poetry). Shaping its editorial voice and weaving together these cultural conversations felt like a homecoming. Arts Illustrated was recognised for its visually immersive experience and received the famed Abby Award for Best Publication and Book Design in 2015. The experience cemented my belief that creativity thrives in the meeting ground of bold ideas and purposeful execution. As the magazine continues to build art reports, I write for Artsatva.

INDUSTRY EXPERIENCE ON BRANDS THAT SPANS HOSPITALITY, RETAIL & LIFESTYLE, CORPORATE & CSR, TECHNOLOGY, FMCG, EDUCATION AND HOME GROWN BRANDS

JW Marriott Pune | Hyatt Regency (Chennai, Kolkata, Lucknow) | The Park Hyatt | The Hyatt | The Hyatt Place Hyderabad | Grand Hyatt Mumbai | Renaissance Ahmedabad | Radisson Blu Nashik | Hilton Ahmedabad | Holiday Inn Chennai | Dvara | The Waverly | The Leela Hyderabad |

JW Marriott Pune | Hyatt Regency (Chennai, Kolkata, Lucknow) | The Park Hyatt | The Hyatt | The Hyatt Place Hyderabad | Grand Hyatt Mumbai | Renaissance Ahmedabad | Radisson Blu Nashik | Hilton Ahmedabad | Holiday Inn Chennai | Dvara | The Waverly | The Leela Hyderabad | JW Marriott Pune | Hyatt Regency (Chennai, Kolkata, Lucknow) | The Park Hyatt | The Hyatt | The Hyatt Place Hyderabad | Grand Hyatt Mumbai | Renaissance Ahmedabad | Radisson Blu Nashik | Hilton Ahmedabad | Holiday Inn Chennai | Dvara | The Waverly | The Leela Hyderabad |

Virtuous Retail | Madras House | Namdhari | Butterfly | Skinn by Titan | VBJ | Mehta Jewellers |

Virtuous Retail | Madras House | Namdhari | Butterfly | Skinn by Titan | VBJ | Mehta Jewellers | Virtuous Retail | Madras House | Namdhari | Butterfly | Skinn by Titan | VBJ | Mehta Jewellers |

Cognizant (CSR) | Capgemini (CSR) | Pfizer | Michelin | Standard Chartered | Freshworks | Capitaland |

Cognizant (CSR) | Capgemini (CSR) | Pfizer | Michelin | Standard Chartered | Freshworks | Capitaland | Cognizant (CSR) | Capgemini (CSR) | Pfizer | Michelin | Standard Chartered | Freshworks | Capitaland |

Klove Studio | Krea | Kauvery Hospitals | Hash Six Coimbatore | Amrita University | Campus K |

Klove Studio | Krea | Kauvery Hospitals | Hash Six Coimbatore | Amrita University | Campus K | Klove Studio | Krea | Kauvery Hospitals | Hash Six Coimbatore | Amrita University | Campus K |

Core Strengths at a Glance

Art-Led Marketing Interventions

Infusing campaigns with artistic elements, from conceptualising installations to curating culturally rich brand experiences.

Digital Art & Custom Illustrations

Translating concepts into engaging visuals—bringing stories to life through creative illustration and design.

Editorial & Content Strategy

Planning and producing cross-platform content, ensuring a consistent brand voice and compelling storytelling.

Project & Stakeholder Management

Coordinating efforts with clients, designers, writers, and external partners to keep deliverables on time and on point.

Cultural & Anthropological Research

Investigating cultural motifs, traditions, and local narratives to enrich brand identities with authentic insights.

Adobe Software Proficiency

A strong working knowledge of Photoshop, Illustrator, and InDesign to craft visually arresting designs and editorial experiences.

ANITA MAHADEVAN

anita.mdevan@gmail.com